Agent Insight

Our Marketing Roadmap


Getting your property ready the market takes preparation. We have you covered! Check out our pre-listing marketing roadmap. This timeline typically takes a couple weeks but we often fast-track when needed. Below is just a glimpse at our process. Contact us to discuss in detail.

Listing Agreement
Needed to establish agency representation which allows us to prepare and promote your property. Pricing determined prior to market or private placement date.

Private Placement
Optional- an opportunity to market your property to Compass and other select agents prior to syndication.

Staging Consultation
If your property is occupied we provide you with professional staging and organization consultation which can range from repairs and color schemes to decluttering and partial staging. We highly recommend staging a vacant property. We can discuss several staging options and obtain multiple quotes if needed. In some cases, virtual staging is a good option.

High-quality imagery and social media videos elevate the property and attract a broad audience.

Floor Plans
Floor plans offer a structural and spacial overview of the property and help to enhance marketing materials.

Sign Installation
Coordinate signage installed at the property. Condo/Co-op signage needs to be permitted by association.

Exclusive Agent Pricing Tour
Besides massive exposure, an agent pricing tour is an opportunity to get pricing input and property feedback prior to hitting the market. Compass offices do weekly pricing tours.

Direct Mail
Still works! Design and send a direct mail piece advertising the property to the immediate area.

Print Collateral Review
Design beautiful print collateral (brochure, floor plan, etc.). Peers Residential has a professional copywriter on staff.

Email Blast
Design and prepare email blast targeted to all active agents in, and surrounding, your neighborhood. We also notify all Compass agents (local and nationally) and our network.

Social Media
We showcase your property on various social media platforms through targeted advertising using photo and video assets. Utilize Compass assets and branding to your advantage.

Publication and Classified Ads
This depends on price point and expected days on market.

Website Placement
Ensure property is listed on the Compass site and all property details are correct.

Property is syndicated to all 3rd party sites such as Trulia, Zillow, Redfin,, and many more.

International Exposure
With countries like the UK, India, China, Canada, and Mexico accounting for almost $1B of residential US sales Compass ensures your home is broadcast to vital audiences.

Broker’s Open
Host Broker's Open to spread the word about your new listing within the brokerage community.

Mega Open House(s)
Promote and drive traffic to your public open house.

Review Offers
Best case scenario we receive interest from multiple buyers and review offers at a set deadline.